About Me

I'm an experienced Digital Product & Experience Designer based in Wellington, New Zealand. I help organisations create valuable products and services through UX research, strategy & design. I strive to always put the end-user at the heart of the design process - applying the full design spectrum to craft digital solutions that users need, whilst helping businesses thrive in the digital world.

I've had the privilege of gaining hands-on experience in a variety of design disciplines. I've been a product designer dedicated to SaaS web applications, a 'jack-of-all' digital designer working on graphic, motion, marketing and interface design, a project manager for web & mobile software delivery and a product owner for a team of developers.

I've worked with a diverse range of clients on some really interesting projects - my set of experiences has meant that no two weeks are ever really the same for me, and I wouldn't have it any other way. I love working in a fast-paced environment with interesting challenges to solve, and great people to collaborate with and learn from.

Work Experience

Senior Product Designer
August 2024  —  Current
Webflow Developer (freelance)
July 2023  —  February 2024
  • Translated design wireframes and mockups into fully-responsive website pages using Webflow and Relume.
  • Collaborated with Design and Marketing teams to deliver web best practices and great interactions across browsers and device sizes.
  • Implemented animations and interactions using Webflow's built-in tools and custom code.
  • Set up integrations with third-party APIs and other web services.
  • Ensured compliance with SEO best practices and accessibility standards.
  • Provided training and support on maintaining site content using Webflow CMS tools.
Senior UI Designer
July 2023  —  August 2024

Lead UX designer for the modernisation of Kiwibank’s web digital banking platform.

  • Led the Kiwibank design system for web. Ensured usability, brand alignment, and accessibility are at the heart of web applications for both customer digital banking and internal staff tools.
  • Tight collaboration with three product development squads to build best-in-class digital experiences – supported delivery through implementation guidelines, but also abstracting these into repeatable patterns.
  • Worked in dual-track ideation and delivery phases – sweating out the details and interactions in every-day banking experiences, but also zooming out and working to reimagine these key features for moments that matter.
  • Contributed to digital experience visions and informed roadmaps using insights and research, advocating for the right touch of experience uplift at the right time.
  • Shaped and executed on rapid-turnaround usability and validation testing.
  • Supported and mentored designers and engineers in design system best-practise to ensure holistic experience application across other initiatives.
  • Led a revised DesignOps approach to managing Figma teams, files and components, to support designers working across multiple large-scale banking transformation projects.
Senior UX Designer
May 2022  —  July 2023

Worked with leading Australasian SaaS platforms to create innovative product and service experiences; delivering valuable outcomes for both organisations and their customers.

  • Designed feature-rich additions to complex web applications.
  • Provided strategic consultation for new design system implementations.
  • Advised and completed UX discovery and validation research, creating repeatable research blueprints.
  • Worked closely with clients to advise on product roadmaps with strategic UX goals at the forefront.
  • Mentored in-house team members and client design partners on design systems and UI/UX practises.
  • Web design, branding, and development lead for PivotPoint's marketing site.
Senior Product Designer
September 2021  —  May 2022

Created design solutions for the Applications and Customer Admin product squads, as well as established and led a UI / UX Guild (comprised of designers, product owners and front-end developers), facilitating cross-squad collaboration to align on feature releases, improve UI infrastructure, and share UX research objectives.

Product Owner
April 2021  —  September 2021

Led the Applications product squad – identified and delivered enhancements to Modica's messaging solutions, whilst continuing with UI / UX design responsibilities.

  • Prioritised, planned and set team backlogs, sprints and initiatives.
  • Delivered product improvements - balancing requirements with strategic goals of the business.
  • Developed product roadmaps and identified growth opportunities.
  • Communicated new features, updates and functionalities to key internal and external stakeholders.
Product Designer
May 2020  —  September 2021

Worked in Modica's Applications product squad to create engaging experiences for global communication.

  • UI / UX design for complex customer problems in a SaaS messaging web platform.
  • Introduced user research and A/B testing processes into the product life cycle.
  • Formed product strategies through conducting foundational research and discovery.
  • Formulated a UX framework as a blueprint for user-centered research, design & validation.
  • Maintained a Figma / Storybook UI design system.
  • Mentored team members and set goals for the organisation's UX practises.
  • Collaborated with the marketing team to shape Modica's digital presence.
Design & Delivery Specialist
August 2017  —  May 2020

Provided project delivery for web and mobile – working with stakeholders to discover, scope and roadmap features and tasks, as well as communicating progress and deliverables to the client to ensure an overall successful project.

In this role I also continued my design responsibilities; performing UX research and creating UI designs while operating as a key part of the delivery team.

Digital Designer
July 2015  —  August 2017

Created great design solutions across a diverse set of in-house and agency projects.

My role encompassed all aspects of the product design process – UX research, wireframing, prototyping, UI design, user testing, copywriting, branding, content strategy, creative direction and product education.

I also produced graphic design material, motion animations and print collateral for clients across a range of industries.

Career Highlights

  • Spoke at industry-leading conference UX New Zealand 2023 in a panel covering professional wellbeing as a UX practitioner.
  • Accepted into the Medium publication ‘UX Collective’ with several articles on UX research practises.
  • Led the design of multiple platforms with high impact to New Zealanders such as Kiwibank, Sky, and NZ Parliament.

Software Skills

Figma  ·  Sketch

Adobe Creative Suite

Photoshop  ·  Illustrator  ·  InDesign  ·  Lightroom  ·  XD  ·  After Effects  ·  Premiere Pro  ·  Audition

HTML  ·  CSS / SASS  ·  Git  ·  Webflow