Work Experience
Secondment into Heidi's GTM team to spearhead the design of an ambitious web replatform + rebrand, providing an engaging and scalable top-of-funnel experience with Heidi's marketing platform.
Experience design for Heidi's AI medical scribe; empowering clinicians to spend less time on administration and focus on valuable patient care.
Full-stack product UI/UX design, from high-level strategy through to meticulous UI delivery.
Rapid feature iteration, interaction design, growth experiments, DesignOps leadership, discovery and validation research, PRD documentation, design hiring and evaluation frameworks, and even the occasional front-end code contribution.
The Heidi team's go-to freelance developer for complex, fast-turnaround Webflow builds.
- Translated design wireframes and mockups into fully-responsive website pages using Webflow and Relume.
- Collaborated with Design and Marketing teams to deliver web best practices and great interactions across browsers and device sizes.
- Implemented animations and interactions using Webflow's built-in tools and custom code.
- Set up integrations with third-party APIs and other web services such as Zapier and PostHog.
- Ensured compliance with SEO best practices and accessibility standards.
- Provided training and support on maintaining site content using Webflow CMS tools.
Lead UX designer for the modernisation of Kiwibank’s web digital banking platform.
- Led the Kiwibank design system for web. Ensured usability, brand alignment, and accessibility are at the heart of web applications for both customer digital banking and internal staff tools.
- Tight collaboration with three product development squads to build best-in-class digital experiences – supported delivery through implementation guidelines, but also abstracting these into repeatable patterns.
- Worked in dual-track ideation and delivery phases – sweating out the details and interactions in every-day banking experiences, but also zooming out and working to reimagine these key features for moments that matter.
- Contributed to digital experience visions and informed roadmaps using insights and research, advocating for the right touch of experience uplift at the right time.
- Shaped and executed on rapid-turnaround usability and validation testing.
- Supported and mentored designers and engineers in design system best-practise to ensure holistic experience application across other initiatives.
- Led a revised DesignOps approach to managing Figma teams, files and components, to support designers working across multiple large-scale banking transformation projects.
Worked with leading Australasian SaaS platforms to create innovative product and service experiences; delivering valuable outcomes for both organisations and their customers.
- Designed feature-rich additions to complex web applications.
- Provided strategic consultation for new design system implementations.
- Advised and completed UX discovery and validation research, creating repeatable research blueprints.
- Worked closely with clients to advise on product roadmaps with strategic UX goals at the forefront.
- Mentored in-house team members and client design partners on design systems and UI/UX practises.
- Web design, branding, and development lead for PivotPoint's marketing site.
Created design solutions for the Applications and Customer Admin product squads, as well as established and led a UI / UX Guild (comprised of designers, product owners and front-end developers), facilitating cross-squad collaboration to align on feature releases, improve UI infrastructure, and share UX research objectives.
Led the Applications product squad – identified and delivered enhancements to Modica's messaging solutions, whilst continuing with UI / UX design responsibilities.
- Prioritised, planned and set team backlogs, sprints and initiatives.
- Delivered product improvements - balancing requirements with strategic goals of the business.
- Developed product roadmaps and identified growth opportunities.
- Communicated new features, updates and functionalities to key internal and external stakeholders.
Worked in Modica's Applications product squad to create engaging experiences for global communication.
- UI / UX design for complex customer problems in a SaaS messaging web platform.
- Introduced user research and A/B testing processes into the product life cycle.
- Formed product strategies through conducting foundational research and discovery.
- Formulated a UX framework as a blueprint for user-centered research, design & validation.
- Maintained a Figma / Storybook UI design system.
- Mentored team members and set goals for the organisation's UX practises.
- Collaborated with the marketing team to shape Modica's digital presence.
Provided project delivery for web and mobile – working with stakeholders to discover, scope and roadmap features and tasks, as well as communicating progress and deliverables to the client to ensure an overall successful project.
In this role I also continued my design responsibilities; performing UX research and creating UI designs while operating as a key part of the delivery team.
Created great design solutions across a diverse set of in-house and agency projects.
My role encompassed all aspects of the product design process – UX research, wireframing, prototyping, UI design, user testing, copywriting, branding, content strategy, creative direction and product education.
I also produced graphic design material, motion animations and print collateral for clients across a range of industries.