Daffodil Day Message Dedication Campaign

Interactive and Personalised Advertising

Interactive messaging campaign as a part of the annual Daffodil Day AU event. Viewers can send a text message with a unique 'dedication' to be displayed.

Working to the Cancer Council's style guide, our team created the initial poster which served as a template for the campaign. The poster was designed for a variety of formats including digital signs and print adverts.

Once the artworks had been signed off, we created a solution for inserting dedications on to the digital formats. An animated poster was designed which the message could be rendered onto. The dedications are filtered and moderated, then inserted over the animation via a webpage.