Eyemagnet Website Redesign

Rebrand & UI / UX Refresh

Website design, visual identity and content strategy for software company Eyemagnet.

The site was re-imagined with a focus on being more user-friendly and relevant to the company’s core values.

Reviewing the flow of the existing site highlighted numerous pain points within the experience. The website was suffering from a lack of clarity; information was vague and the page hierarchy was confusing to users.

We set out to simply the site's information architecture and consolidate content with the help of prototypes and user testing sessions. We also aimed to increase in enquiries to the sales team, so the pages were given a clear drive with CTAs towards the contact form.

In addition, the visual style was given a modern refresh — embracing simplicity and placing an emphasis on clean imagery and typography.